LICENSING NEWS

Disguise announces extension of rights for Halo franchise

Published on: 28th February 2024

Disguise is set to continue designing, marketing, manufacturing and distributing costumes and costume accessories for Halo due to the brand’s popularity among fans worldwide.

Disguise has announced the extension of its partnership with 343 Industries as a global costume partner for the Halo franchise. This renewal marks a significant milestone in the two companies’ collaborative journey, with Disguise slated to continue designing, marketing, manufacturing and distributing costumes and costume accessories worldwide for Halo fans of all ages.

The Halo franchise line has consistently proven to be a top performer for Disguise. Since the first introduction of the game and its iconic protagonist, the Master Chief, the franchise has transcended the gaming sphere, expanding its influence across various media platforms. The brand enjoys a broad portfolio of record-breaking games, best-selling novels, animated series, toys, collectibles and the critically acclaimed original television series Halo, available on Paramount+.

Tara Cortner, president and GM of Disguise, expressed her excitement about the continued collaboration. She said: “Disguise boasts the largest portfolio of gaming costumes in the industry, and Halo has consistently ranked among our top sellers. We are thrilled to extend our partnership with 343 Industries, a testament to the enduring appeal of the characters in the Halo franchise.”

Tara further emphasised the universality of Halo’s appeal, noting: “As we continue to grow internationally, we see that the Master Chief is a much beloved character for kids, adults and fans across the world. Our designs continue to refresh and reflect updates to the characters in each iteration of the game from the first release through Halo Infinite. We look forward to showing fans more innovation and creativity for years to come.”

Disguise’s extensive line of Halo costumes and accessories are online and at leading retailers and specialty stores worldwide.

RECENT ARTICLES

Online, offline … it’s the Friday Blog!

Exclusive: The latest from Toymaster HQ

Scalextric unveils Harry Potter Ford Anglia 105E

John Adams releases Prime 3D Star Wars puzzles

Click Europe launches TikTok Shop and welcomes new presenter

Imagine8 reveals latest licensed accessories for Bluey and Peppa Pig

Mattel’s PJ Lewis honoured with promotion

John Adams reveals new Zhu Zhu Aquarium collection

Zuru launches Hug-A-Lumps comforting companions

Target Darts welcomes Jamie Tank and Paul Dearlove to spearhead new toy team