NEWS

Disguise secures global costume rights to Rise of the Beasts

Published on: 21st June 2023

Disguise’s line of costumes and accessories for Transformers: Rise of the Beasts hits stores and online marketplaces in North America, EMEA, ANZ and LATAM this autumn.

Disguise, Inc. has announced that is has secured the worldwide rights to design, market, manufacture and distribute costumes, costume accessories, inflatables, adaptive costumes and trunk-or-treat kits for Hasbro’s Transformers: Rise of the Beasts.

The latest instalment in the Transformers movie series from Hasbro premiered globally on 9th June 2023.

Disguise’s new line-up for the movie features classic Transformers characters Optimus Prime and Bumblebee, as well as newcomers Rhinox, Optimus Primal and Cheetor. The Transformers franchise has been a significant contributor to Disguise’s retail success and, after years of collaboration and development with Hasbro, the company is confident that this new line will be a huge hit.

“Disguise is immensely proud of its long-standing relationship with Hasbro, having collaborated on Transformers for several decades and achieving consistent success at retail year after year,” said Tara Cortner, president and GM of Disguise, Inc. “I’m confident the success of Transformers: Rise of the Beasts will make the costumes a must-have for dress-up this year around the globe. We look forward to continuing to work with Hasbro and bringing these beloved characters to life for years to come.”

Disguise’s line of costumes and accessories for Transformers: Rise of the Beasts will hit stores and online in North America, EMEA, ANZ and LATAM this autumn.

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