NEWS

Dobble features in McDonald’s Happy Meal promotion

Published on: 2nd August 2023

Six mini versions of Dobble are available, featuring the classic game as well as five new versions exclusive to Happy Meal.

Available until 22nd August , each McDonald’s Happy Meal will come with the choice of a limited-edition Dobble mini game.

Asmodee’s Dobble is a fun and clever game for all the family that’s easy to transport, so it can be enjoyed anytime and anywhere. When playing a game of Dobble, there is always one common symbol between two cards and players must be the first to spot the match to win the game.

Billed as ‘frantic, feel-good fun with the family’ the latest McDonald’s Happy Meal promotion features Dobble for the first time, with the activity perfectly timed for the school summer holidays.

Jo Shapley, Asmodee Marketing manager commented: “Dobble of course is a family game, and launching this collaboration with McDonalds is timely for the school summer holiday season. This promotion offers everyone the opportunity to collect six mini Dobble games, featuring the classic game as well as five new versions, exclusive to Happy Meal. These include Animals, Camping, Fantasy, Water and Fruits & Vegetables. ”

Happy Meals with Dobble are vailable in all McDonald’s restaurants nationwide from 19th July 2023 until 22nd August, for around £3.49. Asmodee says the popular speed and observation card game offers families a chance to engage in fun-filled activities and create lasting memories together.

“We know that when we get our games directly into people’s hands, they fall in love with them,” added Jo. “Initial feedback from families is positive and we’re excited to see the results at the end of the campaign.

For more summer fun, a Dobble Tea Party ride launched in March at Thorpe Park. The spinning teacups ride features Dobble branding throughout, including Dobble’s signature colour purple and the iconic hand character as featured on the game packs.

For more information on Dobble, visit: www.dobblegame.com / www.asmodee.co.uk.

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