Following a strategic review and discussions with existing UK partners, Ecoiffier will be working with Kids@Play for autumn/winter 2018.

Its current UK partner, Mookie, will continue to take orders, and sell products for the spring/summer 2018 season to ensure continuity of supply to existing customers.

From 31st March, autumn/winter 2018 and spring/summer 2019 orders will be taken by Kids@Play.

Jacques Ecoiffier commented: “I am very grateful to the team at Mookie for their support, but our respective businesses have evolved. I am delighted to confirm we will work with Malcolm and Nat at Kids@Play. I have known Malcolm for many years, and we are excited by the plans Kids@Play has for our business.”

Chairman of Kids@Play, Malcolm Evans, added: “It is a pleasure to reunite with the Ecoiffier family. We will now be representing two leading businesses from the Jura region of France offering customers logistics benefits. The world class names of Ecoiffier and Falk are a privilege to represent. Our 2018 ranges are very strong, and we now look forward to talking to UK & Eire customers about the many sales opportunities on offer.”

Kids@Play will be showing or attending the following trade shows so please contact to organise an appointment;

Hong Kong Showrooms – 2nd January to 11th Jan
London Toy Fair Stand: 180 – 23rd – 25th Jan
Nuremberg – 31st Jan to 1st Feb
New York – 17th-19th Feb