Edx Education brings fun and learning to TotFest

Published on: 9th June 2023

Edx Education has joined forces with TotFest, the mega festival for tiny tots, for a summer of fun and learning.

The TotFest festival season kicked off with enormous success on 21st May in Yorkshire, with further events taking place in the Midlands, Berkshire and Hertfordshire from 11th June – 8th July. 19,000 guests are attending the TotFest festivals this summer, 90% of which are children aged 1-5 years old.

Visitors at the TotFest events can enjoy the brand’s award-winning educational toy ranges in the dedicated 88m2 Edx Education Zone tent for immersive fun and learning for families, with an additional outdoor area showcasing the active play ranges. Bestselling Edx Education collections include Rainbow Pebbles, Maths Cubes, Whizzy Dizzy, Step-A-Stones, Step-A-Forest, Step-A-Logs, Balancing Path set, Geo Pegs & Board Set and the newly launched My Gears construction toy ranges.

Heather Welch, Edx Education GM for UK, has been getting in on the action bringing her vast knowledge of the benefits of ‘learning through play’ as a qualified primary school teacher to the event: “It’s been such a wonderful opportunity working with TotFest and so much fun engaging with children and their families as they interact with our educational toy ranges,” she said. “The feedback from parents has been amazing and it’s so enjoyable watching the delight on children’s faces as they immerse themselves fully with our ranges. We’re really looking forward to TotFest’s upcoming events as the summer unfolds and are excited to continue to build our relationship with the awesome TotFest team.”

Pink Bear Events’ TotFest is the brainchild of Maddy Griffiths and Kerrie Goude, who came up with the idea of creating the dedicated baby and toddler festival in 2018, while they were both on maternity leave. Kerry and Maddy wanted to create a festival that would not only be fun, but would engage children’s imaginations and create ever-lasting precious memories for families as they enjoy quality together.

Kerrie said: “We are delighted to be working in collaboration with Edx Education across all four TotFest festival sites this year. Its philosophy of learning through play shines so strongly in the products it produces, which makes it a perfect fit for our festival ethos. We just know that children and parents alike will find the Edx Education Zone a really wonderful addition to the event.”

Tickets to the TotFest events are £10 for children aged 6-11m and £19 for adults and children aged 12m+.

Edx Education’s full educational toy ranges can be seen at


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