Edx Education teams up with Annabel Karmel

Published on: 2nd March 2021

The campaign with cooking author Annabel Karmel offers family bonding activities to help children recover from the disruption of the pandemic.

Leading educational toy brand, Edx Education has announced a campaign partnership with the UK’s No.1 children’s cooking author Annabel Karmel. The campaign launches this week and focuses on family bonding activities to help children recover from the year of disruption and distress caused by the pandemic, with a series of fun play and cooking activities, advice and competitions on the popular Annabel Karmel website.

Play has never been more important to children; Edx Education knows it is a great way for them to bond with parents and siblings, is a highly effective form of learning, helps children to understand the world around them, enhances cognitive and social development and is the perfect way for children to relieve tension and stress. The Annabel Karmel x Edx Education partnership aims to help families discover new ways to bond and play, whether in the kitchen, garden, or out and about.

“It has been a tough year for kids, with missed schooling and lack of contact with friends. It is therefore really important for us to support families for the mental health and wellbeing of children,” says Heather Welch of Edx Education. “Encouraging family bonding through play activities and helping children learn different skills not necessarily taught in the classroom are just a few ways we can help children bounce back. What a better way than to partner with Annabel Karmel to provide advice, and ideas to play and learn together through cooking and family time.”

Annabel Karmel is passionate about cooking as a family, as she does regularly with her own. She commented: “It’s fair to say that in the last year, baking and home cooking have well and truly swept the nation. To take some positives from such uncertain times, it’s brought families together, encouraged a return to scratch cooking and seen many learning valuable new skills. Encouraging kids in the kitchen is more than just teaching them about a balanced diet, for example, as they weigh and measure ingredients, they are developing maths skills without even realising.”

Drawing on her 30 years of cooking expertise, Annabel  has developed recipes for families to cook together whilst learning and, most importantly, playing.

“Parents are always looking for new and fun ways to keep children engaged and interested, which is why I’m thrilled to partner with Edx Education to champion learning through play,” she explained. “We hope parents will love the recipes I’ve created, which are quick, simple and fun to make. Along with Edx Education’s educational toys and activities, we hope to inspire parents to prioritise play and find that special time to spend together.”

The campaign can be viewed on the Annabel Karmel website here.


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