Gummymals offer 20 different interactions including light and sounds, and feel just like a gummy bear.

Eolo Toys is set to showcase its new Gummymals at the Spielwarenmesse trade fair in Nuremberg this week, with the new range launching for spring/summer 23.

Gummymals is a squeezable toy, featuring rubbery TPR material which gives the sensation of touching an actual gummy.

The range of bright-coloured Gummymals is targeted at children aged 4 to 8, and comes with sensory features, so kids will be able to discover the different reactions of their Gummymals as they play with them.

Gummymals’ bellies light up in four different LED colours that change randomly, and each of the Gummymals comes with a little coke bottle that can be used to feed them. Kids will love to see how the gummy bear laughs when they squeeze it or burps when they are fed with their bottle. They also make sounds while they are taking a nap, and make funny jiggles when they are shaken or squeezed.

Eolo says it is focused on innovating through a combination of materials and features, providing new offerings in well-established toy categories, in order to make an impact and stand out from other products available in the market.

The new addition to Eolo’s product portfolio has generated much interest by distributors globally, and a high number of partners have already confirmed the line. A second wave is already in development that will feature different gummy characters; this will be released during the show this week.

The brand is supported by a 360º marketing strategy, including digital promotion and a TV commercial, collaborations with influencers, UGC and paid media. In order to support its customers, Eolo Toys provides marketing assistance and material which can be used to promote the brand on websites, in marketing activities and on social media.

Eolo Toys says it will bringing a new booth concept to the Spielwarenmesse. Focused on its motto, ‘keep smiling!, the company will offer a fun, unexpected and memorable experience for all visitors coming to discover the new brands and developments.

International distributors or retailers visiting the show, which takes place from 1st to 5th February, are invited to make an appointment with the sales team at sales@eolohk.com.

Gummymals will be distributed by Character Group in the UK, as part of the Jiggly Pets range.