LICENSING NEWS

eOne and Alibaba announce joint production to bring Peppa Pig to theatres in China

Published on: 22nd August 2018

Peppa Pig’s theatrical release in China scheduled for Chinese New Year 2019.

eOne and Alibaba Pictures Group have jointly announced plans for their first co-production, which will mark Peppa Pig’s big screen debut in cinemas throughout China. eOne and Alibaba Pictures will co-produce a full-length feature film which contains live action and brand new animated content. The film, Peppa Celebrates Chinese New Year, is scheduled for release in China on February 5th 2019, coinciding with the 2019 Year of the Pig.

Wei Zhang, president of Alibaba Pictures, commented: “This cooperation is an important opportunity to promote cultural exchange between China and the West. Alibaba Pictures is excited to share China’s traditions and culture with the rest of the world. The Peppa Pig series emphasizes the importance of family values, and that is something which will deeply resonate with Chinese audiences. We hope this family film will pave the way for further development of films for young audiences in China.”

The film’s storyline was developed specifically for young families celebrating Chinese New Year and it incorporates many Chinese New Year traditions, such as dragon dancing, dumpling wrapping and other traditional customs. The film will also introduce brand new characters, including Panda twins. Limited-edition panda-themed merchandise will be released exclusively through Ali Fish, the licensing and entertainment business unit under Alibaba Pictures.

eOne’s Olivier Dumont, president family & brands, commented: “There is a huge fan base for Peppa Pig in China, so we’re thrilled with the prospect of bringing the brand’s first ever theatrical release to cinemas in the region in early 2019. We’ve worked closely with Alibaba Pictures to create content and cinema-themed merchandise with special cultural significance that will resonate with Chinese audiences. We look forward to delighting Chinese families with an unforgettable cinema experience when the film opens next year.”

RECENT ARTICLES

Sainsbury’s reports substantial drop in Argos sales

Bluey to launch second series on CBeebies and BBC iPlayer

Exclusive: Schleich unveils new global brand strategy

New Paddington Bear Ty Beanie Baby launches at Hamleys

Exclusive: Working with Kayes of Cardiff

Exclusive: Learning Express visits Toymaster

Monster High: The Movie trailer drops as premiere date revealed

Nigel Kay joins Creative Kids as head of Sales, UK

Curious Universe celebrates inclusion in The Sunday Times 100

Exclusive: Casdon and Joseph Joseph cook up success together