NEWS

Epoch launches Aquabeads TikTok campaign

Published on: 22nd September 2020

Designed to showcase how creative kids can be with Aquabeads, the #AquaBeats campaign includes the launch of a new brand music track. 

A group of Gen Z TikTok creators has devised an individual take on how to showcase the creativity offered by Aquabeads in a new campaign.

Intended to broaden the brand’s appeal to a wider, more lifestyle-conscious audience, and using thousands of Aquabeads including the new Starbeads range and Disney licensed sets, each TikTok video is accompanied by the bespoke new #AquaBeats track being hosted on the company’s newly created Aquabeads TikTok account. Each of the Creator videos links directly back to the company’s new Aquabeads website, which launched this month.

“We wanted to explore how the brand would be received on a channel such as TikTok, which targets a completely different audience to the more traditional family unit,” commented Suzie Howes, interim marketing manager at Epoch making toys. “TikTok offers the perfect medium, enabling creators with a large, engaged following to be inspired by Aquabeads and to offer their own personal insight into the brand, with a backing track designed to appeal to a younger, music driven audience. We know that the TikTok generation is more likely to interact with content if there is a unique sound and beat, so we looked to create our own, inspired by the Aquabeads brand.”

With over 200,000 views in 12 hours, the #AquaBeats campaign signals the start of a period of intensive digital marketing activity by the company as it looks to launch a high profile influencer campaign around its leading Sylvanian Families brand later this month.

@otb

#AD Can’t believe how much this #AquaBeads portrait looks like @imnickrobertson😂 @aquabeadsuk New Website in Bio🙌

♬ original sound – Aquabeads UK

RECENT ARTICLES

Magic Box shares next stage of UK & Ireland development

Lego unveils new iteration of Rebuild the World

Zoo launch for Vivid’s Tiki & Toko interactive gorillas

Brand Licensing Europe announces the Kelvyn Gardner License This! competition

New Pokémon TCG Live app brings gameplay to smartphones

Breaking News: Toy Fair 2022 exhibition space nearly sold out ahead of January return

Animaccord’s Masha and the Bear goes from strength to strength in the UK

Argosy Toys sees sales soar following social media post

Character Group issues full-year profit warning despite buoyant sales

Friday Blog

Plan ‘A’ all the way …it’s the Friday Blog!