Designed to showcase how creative kids can be with Aquabeads, the #AquaBeats campaign includes the launch of a new brand music track.
A group of Gen Z TikTok creators has devised an individual take on how to showcase the creativity offered by Aquabeads in a new campaign.
Intended to broaden the brand’s appeal to a wider, more lifestyle-conscious audience, and using thousands of Aquabeads including the new Starbeads range and Disney licensed sets, each TikTok video is accompanied by the bespoke new #AquaBeats track being hosted on the company’s newly created Aquabeads TikTok account. Each of the Creator videos links directly back to the company’s new Aquabeads website, which launched this month.
“We wanted to explore how the brand would be received on a channel such as TikTok, which targets a completely different audience to the more traditional family unit,” commented Suzie Howes, interim marketing manager at Epoch making toys. “TikTok offers the perfect medium, enabling creators with a large, engaged following to be inspired by Aquabeads and to offer their own personal insight into the brand, with a backing track designed to appeal to a younger, music driven audience. We know that the TikTok generation is more likely to interact with content if there is a unique sound and beat, so we looked to create our own, inspired by the Aquabeads brand.”
With over 200,000 views in 12 hours, the #AquaBeats campaign signals the start of a period of intensive digital marketing activity by the company as it looks to launch a high profile influencer campaign around its leading Sylvanian Families brand later this month.