Exclusive: IMG introduces Booba

Published on: 12th September 2022

UK Animation studio 3D Sparrow Group recently appointed licensing agency IMG to extend its pre-school property Booba.

The agreement will see IMG further expand Booba’s global footprint across wider lifestyle categories for fans of the show to enjoy. Booba is broadcast worldwide on some of the biggest digital platforms, and IMG is looking for top tier partners to rollout toys, plush, collectibles, publishing and apparel, plus FMCG, back to school and stationery.

Created in 2016, Booba is a globally loved, non-dialogue family show, which aims to teach kids empathy and resilience through fun and edutainment. The characters interact together, along with a zest for discovery and an inventive mindset. IMG will initially focus on securing tier one partners for a traditional rollout including toys, plush, collectibles, publishing and apparel, plus fast-moving consumer goods, back to school and stationery.

Booba is broadcast worldwide on some of the biggest digital platforms, including Netflix, Amazon Prime and YouTube, as well as TV broadcasters in more than 45 countries. Booba has reached more than 13b views on YouTube to date and has a social media presence on Facebook, Instagram and TikTok.

“We are really excited to partner with IMG globally,” said Oli Bernard, CEO at Northampton-based 3D Sparrow Group. “It is the perfect partner to help our digital superstar Booba launch an upcoming range of high-quality licensed products. At 3D Sparrow, we believe passionately that Booba enables kids to discover the world around them, using their imagination to recreate their own Booba inspired adventures. With the help of IMG, we look forward to partnering with best-in-class licensing partners to entertain children everywhere.”

Anna Viola, associate director, IMG commented: “Booba has become a worldwide phenomenon and is loved by children around the world. We will focus on products that highlight and embody the spirit of the show’s playful and humorous content, which children and other fans of the show enjoy. With three seasons already available and two more in development, Booba’s story is growing every day. We can’t wait to bring the Booba world to its millions of followers in engaging new ways.”

To read the full article which appeared in the September edition of Toy World click here


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