Exclusive: Bruder drives forward

Published on: 2nd November 2023

Julia Meyer, Marketing manager at Bruder Spielwaren, told Toy World how the German manufacturer is bringing its reputation for quality and attention to detail to even more customers.

Bruder Spielwaren is best known for its 1:16 scale model vehicles, and the company has seen demand rising steadily in recent years. The business has expanded both its production and distribution to meet this demand, and Bruder toys are now available in more than 60 countries around the world.

In the UK market in particular, changes have been put in place to improve the company’s service to its retail partners. In 2020, Bruder’s Irish distributor, Banaghan & Co, took over the distribution for the whole of the UK, under the Alpha Toys name. Director Colm Banaghan has enjoyed a partnership with Bruder for over 40 years now, and his experience in working with the company means the Alpha Toys sales team can capitalize on a tremendous level of expertise.

Bruder’s growth is steady and healthy, according to Marketing manager Julia Meyer. She told Toy World: “Investments are made continually from our own resources, and in new product development, we always strive to be in tune with the spirit of the times. We have introduced bworld sets and new accessories to our core range; the demand for them in the market confirms that our strategy to develop the range is on the right path.”

Julia spoke of the company’s focus on realistic play value and says the new MB Sprinter is one of Bruder’s highlights for 2023.

To read more, including Bruder’s sustainable use of resources and a new product to be revealed in Nuremberg next year, click here for the full feature which appeared in November’s Toy World.


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