Exclusive: Company profile – Connetix

Published on: 9th January 2024

Award-winning educational toy company Connetix tells us about its portfolio expansion and how its appearance on the Q1 trade show circuit will help with brand awareness.

Since launching in June 2019, right before the Covid-19 pandemic, Connetix has enjoyed remarkable success, becoming one of the industry’s most dynamic and fastest growing young companies. From 15 in 2022, the team has now more than doubled to 45 members, most of which are based in Australia, with some stationed outside the country. In the UK, Glenn Harrison heads up the team as International Sales manager while Steve Cox serves as sales manager. Kaylee Smith is the latest member to join the construction specialist’s team, onboarding as internal eCommerce manager.

In addition to this behind-the-scenes growth, CEO Brea Brand is thrilled that Connetix’s range of uniquely beveled magnetic tiles took home a number of UK consumer awards last year, further filling a trophy cabinet that already contained several from 2022. For Brea and her team, these accolades reaffirm everything that makes Connetix Tiles special and serve as a stamp of approval from both the wider toy industry and UK consumers.

Many Connetix team members possess qualifications such as master’s degrees in teaching or childhood development, while Brea herself is a master’s-qualified early childhood educator and experienced upper primary school teacher and entrepreneur. Co-founder Dave Alexander has a strong background in engineering and finance. Combined, the team brings a huge amount of knowledge and passion to the design table and creates toys that fuel open-ended, explorative play in a range of settings.

“As well as consumers’ homes and playrooms, Connetix is present in educational establishments across the globe,” Brea explains. “As experts in how children absorb information from the world around them and transform it into developmental benefits that set them up for life, we truly believe our products belong everywhere kids are.”

To read the full Connetix brand profile, which appeared in our January 2024 Nuremberg supplement, click here.


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