To discuss the brand’s concerted push into the retail space, John Baulch spoke with Hero Collector’s global brand manager, Chris Thompson.

Chris explains: “We’re fortunate to have a rich heritage as Eaglemoss (going back almost 40 years) but with the growth of licensed and genre-based collectibles, we saw the need to bring them all under one umbrella – hence, Hero Collector was born. Since that time, it’s become the dominant part of our business, so it made sense to embrace the brand fully and promote it more as its own entity – especially as we try to spread the word at a retail level. Hero Collector speaks a little more to who we are, exemplified by our recent tagline: ‘We’re fans, just like you!’”

“What that means in practical terms, and what makes us different, is the level of detail that goes into everything we make,” he adds. “Not just the collectibles, but also the accompanying magazines that lend valuable insights to the property at hand. Whether it’s a Harry Potter figurine or classic Star Trek starship, we’re creating artefacts for adult collectors at prices that won’t break the bank; while still offering something higher-end (such as our line of MEGA statues and XL ships) for those who want to spend a little more.”

Read the full interview in the April issue of Toy World here.