Exclusive: Etopia helps battle Amazon challenges

Published on: 2nd August 2023

Added demand for Etopia’s services has led to the agency going from strength to strength; it now has 10 full-time team members offering a raft of Amazon services.

Etopia Consultancy was founded in 2019 by Asha Bhalsod and since then has transformed from a one-woman-band to a team of 10 Amazon experts ready and able to provide just about any service companies need relating to the platform, from product listings to major advertising campaigns.

“I never dreamed of having an agency,” says Asha, speaking to Toy World from her brand-new garden office. “When I set up Etopia, all I wanted to do was help as many businesses as possible navigate the Amazon space. I set up a service called Audit & Assessment as a freelance consultant, so I still had time to be a mum and a wife. But now I look back at the past four years and the journey I’ve been on, and I can’t help but still be a little amazed – and very grateful, of course.”

Though Asha remains the face of the agency, there are now 10 full-time team members offering a raft of Amazon services. Asha’s latest hire is Hannah Hughes, who joins as head of Strategy. With a long history at Amazon agencies, Hannah comes to Etopia from Flywheel Digital, a large advertising agency. In her new role, Hannah will be looking at improving Etopia’s internal processes as well as strategies for external clients.

At its most basic level, the agency helps companies that have found themselves experiencing challenges with the ecommerce giant to address the key issues, then takes them through its flywheel of services to see how it can assist them going forward.  Audit & Assessment remains firmly at the heart of everything the agency does, but it also provides (among many other things) Full Service Account Management for Amazon, where Asha and her team oversee a company’s entire Amazon business.

“Toys, as a retail category, is very traditional, and toy companies tend to play in the space in a very traditional way,” explains Asha. “Many companies now find Amazon unprofitable to work with; a labour-intensive account requiring way more time, effort and investment to trade in what is essentially the exact same way as it was 10 years ago.”

To find out more about what Asha has to say, and the work Etopia does, read the full article, which appeared in the August edition of Toy World, here.

Asha can be contacted on 07958 168 699 or


Breaking News: Mattel and Amazon MGM Studios announce Wednesday licensing partnership

Breaking News: Disney Lorcana unveils Into the Inklands

Steve Pasierb to step down from The Toy Association

L.O.L. Surprise! celebrates 50th anniversary of Hello Kitty with new collection

Bandai Namco launches additional stores in the UK

Lisle Licensing seals deal with Mood Bears

Majority of Mastermind Toys stores saved by acquisition

Fence Club kicks off Christmas

Last call for bumper Toy World January issue

Exclusive: December’s Talking Shop