Exclusive: Exhibitors share favourite ranges for Spielwarenmesse

Published on: 17th January 2024

With Spielwarenmesse around the corner, Toy World has asked exhibitors to reveal the product ranges they’re most looking forward to showcasing at the event.

The international Spielwarenmesse is where exhibitors can meet toy industry professionals face-to-face and present both new products and top-picks from existing ranges. This year, Toy World asked about the toys and games that exhibitors are most looking forward to showcasing at the fair and why they believe Spielwarenmesse is important to their company.

Bildits is enthusiastic about showcasing its latest thematic range of construction kits that enable children to learn about construction processes while building a house in miniature. Serge Wehbe, head of marketing, said: “We’ve revamped our core offering, upgraded our packaging and launched 10 kits that cover the fundamentals of the construction process. Whether you’re laying bricks, pouring concrete, or constructing fortified columns, the Bildits experience is as real as construction gets.”

Speaking on the importance of Spielwarenmesse, Serge expressed how the Nuremberg toy fair provides Bildits with a platform to showcase its award-winning toys in front of the entire industry as well as get inspired by the latest trends and innovations.

Laura Atorrasagasti, head of marketing at Eolo Toys will also be presenting a brand extension of the super-mega plush brand Biggies that has rapidly expanded to over 40 markets in its first year. She commented: “This is an impressive achievement and we are very happy with the trust placed in the brand. Thanks to this success, we will be showcasing the brand extension, Little Biggies, set to launch for the spring and summer 2024 campaign.”

This year, Eolo Toys group will be attending Spielwarenmesse with two of its companies – ToyZone and Eolo Toys, and the event will serve as an opportunity to present the offerings of both companies and get in contact with potential customers.

Jessica Ryan, vice president of Sales EMEA/APAC at KidKraft told Toy World that attending Spielwarenesse is essential for the company. She said: “Feedback holds immense significance for us as we go through the process of designing new products. Ensuring that we provide our partners with the right assortment and meet the needs of their end consumers is a top priority, and their insights play a vital role in achieving this goal.”

To read more thorough Touching Bases from Spielwarenmesse exhibitors included in the January 2024 Nuremberg supplement, click here.


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