The Action Vehicles category isn’t short of new product this year; Toy World gets behind the wheel to find out what’s new for 2023.

The world of Action Vehicles continues to rev up, with consumer experiences, burgeoning interest in motorsports and hot new licences offering toy companies endless opportunities to put the pedal to the metal in terms of product development.

There’a a raft of new toys filling this month’s feature. HTI’s successful Teamsterz brand will be making its way into younger hands than ever before with the introduction of Tiny Teamsterz Tumblers; pre-school, freewheeling, rotomoulded cars, while Magicbox is unveiling new themes and larger vehicles for its T-Racers brand this year. Character Options is making waves in the category with the launch of its new Goo Mobiles range, with characters including Thrash, Rock Jaw, Blazagon and Pantaro.

Nikko Toys is expanding its Machine Makers brand with the addition of Monster Force Trucks, and Bladez Toyz is expecting big things from its Barbie Radio Controlled Convertible Dream Car, Batman Radio Control range and 1:28 scale Batman RC Racers. Carrera Revell, meanwhile, is expanding its licensing agreement with Sega’s Sonic the Hedgehog by introducing Shadow to its new and exclusive range, and Chengzhen’s MSZ Diecast range is welcoming the electric Volvo XC 40 Recharge and Audi RS e-Tron GT this year.

Licences are performing well at retail, with Nikko Toys making its first foray into the world of licensing via a deal with global motorsports team M-Sport, and toy companies are leveraging the evergrowing slate of consumer experiences to make the most of their ranges. The Monster Jam World Finals arrive in Nashville in July, providing licensee Spin Master with numerous opportunities, while Mattel’s Hot Wheel’s brand kickstarted the year with its Monster Trucks Glow Party live tour, which visited UK venues throughout January.

Of course, the Action Vehicles category doesn’t just focus on wheels – wings (and even fins) are welcome too. Flair GP is introducing the popular Sky Viper Force drone brand to the UK market, as well as relaunching its RC Mega Chomp Shark, which moves across dry land like it’s swimming in water.

Over the following pages, there’s much more on the latest new introductions, as well as how retailers can utilise instore support to maximise sales. Click here to take the fast lane and find out what else is arriving in the Action Vehicles aisle this year.