Exclusive: How Splatter Group can empower clients

Published on: 15th August 2023

Jonathan Dunnett tells Toy World how field marketing agency Splatter Group can help toy companies ensure their brands stand out to consumers.

Splatter Group is a dynamic field marketing agency dedicated to bringing brands’ products to life. Jonathan explains: “Leveraging our expansive network of skilled field staff, we offer a comprehensive range of services aimed at engaging customers directly. Our expertise includes everything from training store staff to enhance product sales effectiveness and strategically merchandising and installing eye-catching displays and POS materials for maximum visibility, to conducting live product demonstrations to captivate potential customers in any location.”

The company can provide knowledgeable personnel to support brands at prominent trade shows such as Toy Fair or Eurogamer, ensuring a seamless brand experience.

Established in 2010, Splatter has emerged as a highly regarded agency within the field marketing arena. While many field marketing agencies provide similar core services, Splatter distinguishes itself by offering an array of exceptional tools that sets it apart in the industry.

“Our unique suite of offerings includes live reporting, QR integration and footfall monitoring, providing clients with invaluable insights and capabilities that surpass those of other agencies,” adds Jonathan. “These additional features can be the differentiating factor between a highly successful campaign and one that falls slightly short.”

He goes on to discuss Activision as a case study, showing how the company can add value to marketing campaigns. Jonathan heads up the expert Spaltter team alongside co-director William Slater, and the company is based in Theale, near Reading.

Splatter was acquired in 2021 by Plaion Ltd., one of the world’s largest entertainment companies. This partnership further solidifies the company’s position and underscores the quality of its work.

“Splatter represents a unique hybrid field marketing agency that seamlessly blends the tried-and-true approach of utilising the extensive networks of individuals to execute campaigns with cutting-edge technological tools that amplify our results for clients,” concludes Jonathan.

Find out more in the full interview, which appeared in the August edition of Toy World here.

Brands can also get in touch with Jonathan via email at


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