Precise TV has launched a new solution that promises to reduce media wastage when advertising inside gaming apps.
Chairman and co-founder of Precise TV, Christian Dankl, tells us this:
With global toy and games sales expected to hit $126b by the end of 2023, and an estimated $129b by the end of 2024, it is vital that brands within this vertical have a robust digital advertising strategy in place to ensure they are earning their piece of the pie.
To be successful in the toy business, companies must have an advertising strategy that allows them to reach as many people in their primary target audience as possible, while at the same time remaining tight enough that budget is not wasted reaching people who are not relevant (known as media wastage).
After eight very successful years of reducing media wastage by up to 60% for our clients on YouTube, Precise TV is proud to launch a brand-new media wastage reduction solution for in-app gaming advertising.
Tests for the world’s largest toy brands have found our new solution can reduce media wastage by up to 70% compared to market averages, resulting in a 54% lift in CTR and 76% lift in playtime.
To read the full insight and find out how precise TV is able to help companies add in-app gaming advertising to their digital marketing plan and boost sales for 2024, click here.