Exclusive: Toy Fair turns 70

Published on: 15th January 2024

Toy World takes a look at what’s happening at the 2024 event before catching up with the BTHA’s Roland Earl to find out what makes the show so special.

The toy trade is once more gearing up for Toy Fair 2024, which opens its doors from Tuesday 23rd to Thursday 25th January at Olympia London. This year’s sold out show is a very special one, marking the 70th anniversary of Toy Fair.

As is traditional, the first day of Toy Fair is Press Day, which sees the doors thrown open to TV, radio, newspapers, news channels and consumer press. Numerous exhibitors will get the chance to showcase their toys to media outlets, while the important back-to-back meetings we’ve all got in our diaries get underway. Press Day will also be bookended with awards: The Toy Fair Hero Toys of 2024 will be revealed in the morning, while in the evening there will be a ceremony to announce the winners of the prestigious Toy Retailer of the Year and Toy of the Year Awards. In addition, during the day, the Best Stand Awards will also be handed out to those whose designs have really stood out.

Speaking on why Toy Fair is still such a beloved show after all these years, Roland said: “There’s only one word for it: community. Unwavering support from exhibitors and attendees has turned Toy Fair into the cherished event it is today. It brings together industry professionals from all over, creating a vibrant and exciting atmosphere. The show acts as a crucial platform for face-to-face meetings, fostering collaborations and showcasing the importance of the toy industry under one roof. It’s an event that truly unites this vibrant and brilliant industry and leaves everyone with a sense of excitement and camaraderie.”

He added: “We want to express our gratitude to everyone who has attended, exhibited and supported Toy Fair throughout its incredible 70-year history. It is the industry’s showcase, and the efforts of all participants make it a joy to be a part of. We couldn’t have reached this milestone without your contributions, and we’re excited to continue to support the industry together.”

To read more on what this year’s fair has to offer and Roland’s top tips for making the most of the event, click here for the full article, which appeared in the January edition of Toy World.

You can also check out what exhibitors will be highlighting at the show in our extensive preview listings, which start here.


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