A raft of exciting new toy and tech brands will land in the UK and Ireland in 2023 following a new agreement between Flair GP and Skyrocket.

Joining forces in time for autumn/winter 2023, Flair will become the exclusive distributor of one of the leading US manufacturers, Skyrocket Toys, in the UK and Ireland, drawing on its established retail partnerships to bring multiple new and established properties to market. The portfolio of brands includes category-leading Sky Viper Drones and award-winning interactive plush, My Fuzzy Friends.

Julia Cake, UK country manager at Flair GP, said: “Skyrocket is renowned for some of the most exciting and innovative ranges in the US and we’re delighted to be introducing a number of these properties to our portfolio next year. Our customers will be excited to see brilliant brands such as Sky Viper Drones and My Fuzzy Friends in the line-up, and they can also anticipate a brand-new range that will be sure to catch kids’ attention.”

John Ardell, co-founder of Skyrocket, added: “With Flair as our exclusive distributor, we are incredibly excited to cement our retail position in the UK and Ireland. Flair is an industry heavyweight, and we were impressed by its track record of successfully launching properties from overseas. The team’s in-market knowledge, experience and marketing strategies, paired with Skyrocket’s innovative products, make up a winning combination. We are looking forward to seeing families in those regions enjoying our products.”

Retailers will have the chance to preview the latest Skyrocket ranges and hear more about the supporting marketing programme at Toy Fair 2023 on Flair stand E39. For more information, call 0208 643 0320 or email sales@flairplc.co.uk.