New micro-sized collectible Bitty Pop! will launch at retail from July 1st with Classic Disney, Star Wars, Harry Potter and DC Comics options.
Funko Europe will launch its hugely anticipated Bitty Pop! line, a brand-new, micro-sized form factor collectible, across Europe from the beginning of July. From the 1st of the month, the collection will be available online at funkoeurope.com and in select retailers.
On display for the first time in January at the UK’s largest dedicated toy, game and hobby trade and media show, London Toy Fair, the small but mighty introduction of Bitty Pop! gave visitors an up-close look at the 7/8” (2.5cm) figurines, inspired by Funko’s world-famous Pop! collectibles. The range will be launching with four fan-favourite ranges; Classic Disney characters and Lucasfilm’s Star Wars, alongside Warner Bros. Harry Potter and DC Comics.
Malcolm Ottley, senior vice president of Global Sales at Funko said: “We’ve always known Bitty Pop! was a huge idea encased in a little form factor since the idea’s infancy. Bitty Pop! will set a new precedent in the collectibles industry, and we are tremendously excited about it. To not only add to our Pop! category family, but to give fans around the world another way to express their fandom is really important to us at Funko.”
The new classics will be released as a 4-pack, with 16 miniature Pop! collectible characters available in each line at launch. The innovative Bitty Pop! packaging also doubles up as a display shelf, so fans can collect and display their figurines anywhere.
Funko’s Eva Verhaak, VP of marketing and business development, selected Bitty Pop! as the line she was most excited to launch this year in Toy World’s January issue. She told us: “The range encapsulates our iconic Pop! vinyl figure brand and the quality is phenomenal for something so small. Bitty Pop! is a new and exciting way for existing and new Funko fans alike to celebrate their favourite characters in micro size. We’re so excited for our launch to market in 2023, with many more waves to come.”
For more on the new range, or any of Funko’s products, visit www.funko.com or get in touch with the team on 020 3376 3223.
