Funrise kicks off its Gazillion Bubbles advertising campaign in the brand’s 20th year at the Women’s Continental Cup final between Arsenal and Chelsea.

Football fans and families will see Gazillion Bubbles take to LEDs pitch side with an eight-game advertising campaign to celebrate 20 years of the Gazillion brand in an ambitious way. The campaign kicks off with the Women’s Continental Cup final between rivals Arsenal and Chelsea, which will be broadcast on BBC One on 31st March.

From Easter weekend through to May, fans will experience the Gazillion Bubbles LED brand advertising on pitch-side boards during the Women’s Continental Cup final and seven Premier League live TV broadcast games. With each match being televised, the Gazillion brand will be seen by millions. Confirmed Premier League fixtures include Bournemouth vs Manchester United and a key match-up in the title race, Everton vs Liverpool, both live on Sky Sports.

Mayur Pattni, Marketing manager Europe, said: “We really wanted to do something disruptive to make the brand stand out and celebrate its 20-year anniversary. Last year Gazillion was the No. 1 bubble brand in the UK, according to Circana reports, and our two-litre standard solution was the No.1 best-selling bubble item last year. We want to build upon this momentum and reach families whilst they are watching football. Mums and dads who watch live Premier League games and the Women’s Super League at home with their young children make up millions of viewers. We believe this will further cement the premium positioning of the Gazillion brand with families and its standing in the market place.”