Funrise will be rolling out an out of home marketing campaign on its Fart Ninjas brand to drive demand once kids are back to school.

Fart Ninjas will be visible on the high streets through ad bus shells and in various shopping centres in the form of digital and print billboards.

“We wanted to do something disruptive and target the consumer when they are in buying mode, and the billboards are strategically located near key retail partners,” commented Mayur Pattni, marketing manager Europe at Funrise.

The out of home campaign will run for four weeks, starting from 4th September.

Fart Ninjas has had an impressive year so far, with strong retail sell-through and more retail partners coming on board.

The mini action figures come at a pocket money RRP and have a motion activated feature that triggers fart noises when someone walks by. Fart Ninjas are a great impulse purchase, while the humour element wins over shoppers and generates volume sales for retailers. Each series has different characters to collect, to drive repeat purchses. Characters include Yu Squeaker, Yugatu Toot, Kung Foul, Stealthy Stencher, Sesei Sten Chi and Sour Silencer.

The retail solution includes a motion sensor FSDU that creates in-store retail entertainment to drive sell through of the range.