WORLD NEWS

Generation Media announces join-in cinema partnership for Maya the Bee special

Published on: 15th February 2024

The special is currently in production and ready to enter Poland, one of Maya the Bee’s strongest international markets, through Generation Entertainment.

The international property Maya the Bee’s success story continues to grow with the announcement of a new join-in cinema special. The 60-minute exclusive, which includes an array of exciting sequences from the CGI series as well as interactive elements, is set to be released in spring 2024. The special is currently in production and ready to enter Poland, one of Maya the Bee’s strongest international markets, through Generation Entertainment, the content distribution division of Generation Media.

Generation Media, a leading independent media specialist for children, youth and gamers, handles content distribution across various platforms and territories. This partnership with Studio 100 Media, the franchise rights holder, marks another activation by Generation Entertainment for younger audiences, fulfilling the company’s mission to distribute premium content to the masses, anytime, anywhere.

Maya the Bee is a curious and lively bee that has left her hive to discover the beauty and mysteries of nature. Ten years after the franchise’s first film release in 2014, and following a massively popular book programme, internationally successful CGI series (2 seasons with 130 episodes) and two further feature films in 2018 and 2021, this new Maya the Bee feature length special – currently being produced and translated into Polish – will allow kids to have fun as they experience interactive join-in cinema on the big screen.

Alex Taylor-Smith, director of Business Development at Generation Entertainment, commented: “We’re thrilled to be brining Maya the Bee to the big screen with our partners Studio 100 Media. 2023 was a huge year for cinema globally, demonstrating that cinema still possesses the ability to attract and excite audiences at scale, and we are expecting more of the same in 2024. Leveraging the power of cinema is the perfect way to deliver fans of Maya the Bee the best viewing experience for this latest adventure.”

Peter Kleinschmidt, director of Marketing at Studio 100 Media, added: “Maya the Bee has always captivated audiences everywhere. The upcoming special promises to immerse kids in an entertaining adventure on the big screen. We’re thrilled to partner with Generation Media, leveraging their expertise in event cinema, to bring this beloved character to new heights and offer a memorable cinematic experience for children in Poland.”

RECENT ARTICLES

Online, offline … it’s the Friday Blog!

Exclusive: The latest from Toymaster HQ

Scalextric unveils Harry Potter Ford Anglia 105E

John Adams releases Prime 3D Star Wars puzzles

Click Europe launches TikTok Shop and welcomes new presenter

Imagine8 reveals latest licensed accessories for Bluey and Peppa Pig

Mattel’s PJ Lewis honoured with promotion

John Adams reveals new Zhu Zhu Aquarium collection

Zuru launches Hug-A-Lumps comforting companions

Target Darts welcomes Jamie Tank and Paul Dearlove to spearhead new toy team