The new appointments at Generation Media will strengthen the company’s global digital offering, following new business success.

L-R Tom Bridge, Emilie Flanders, Brad Cunningham

Generation Media, a leading independent specialist for communication to children, families and gamers, is forging ahead with continued growth of its in-house digital strategists and buyers after a successful year of new business wins including Bethesda and PlayMonster.

The team was strengthened at the start of the year with the appointment of associate director, Tom Bridge, who has over seven years of experience in the entertainment and gaming industry. Having worked on both client and agency sideand on brands including Nintendo, Sony Pictures, Ubisoft and Odeon, Tom is well placed to deliver stand out campaigns for Generation Media’s host of clients.

Emilie Flanders, senior Digital manager, joined alongside Tom with a background in the film, music and gaming space, managing clients such as Penguin Random House and Warner Music.

Brad Cunningham, senior Digital Operations manager, was appointed to further enhance digital reporting and optimisation. Brad has worked across multiple global agencies in the mobile sector and numerous large-scale gaming clients on both iOS and Android.

Callum Pettit also joins Generation Media this month, as senior account manager, bringing with him a wealth of experience in digital planning and buying, with over five years’ experience at two major networks across entertainment clients including PlayStation and Universal.

Lisa Morgan, managing director of Generation Media, commented: “We are continuously reviewing how we best meet the needs of our clients to deliver the very highest level of service. Our continued investment into growing our digital expertise is testament to our long-term commitment to our clients and staying at the forefront of the media industry and the ever-evolving digital landscape.”