The online-only event will bring the worldwide brand licensing industry together for a five-day event in June.
Informa Markets’ Global Licensing Group has joined forces with trade association Licensing International to launch Licensing Week – five days of virtual keynotes, educational and topical seminars, matchmaking, networking and a digital exhibition – taking place from 15th-19th June.
The week-long virtual event will bring the global licensing industry together, connecting licensing businesses with retailers, manufacturers, experts and media at a time when physical networking and deal-making is proving impossible.
It will complement and supplement the flagship Licensing Expo (August 11th-13th in Las Vegas, NV) and Brand Licensing Europe events (October 6th-8th in London), and help to bridge the gap between opportunities for real life industry engagement.
Reflecting the experiences and content found at Licensing Expo and Brand Licensing Europe, Licensing Week will spotlight Brands & Lifestyle, Character & Entertainment and Art, Design & Emerging Categories, as well as host Licensing International’s Licensing University, a live Pitch the Brands event, an exhibit hall and a matchmaking service.
Three keynote addresses, held at 9:00 a.m. PST and 17:00 p.m. BST Monday, Tuesday and Wednesday, have been scheduled for times that are convenient for both US and European audiences.
Anna Knight, vice president, Global Licensing Group, Informa Markets, explained: “Doing business within the licensing industry is simply not possible without connections – whether that be making new ones or reinforcing and nurturing existing ones. We know from speaking to our colleagues that it’s business-critical for them to have the chance to connect in early summer, which is why we have pulled out all the stops to create this new event in June.”
Maura Regan, president, Licensing International, added: “The global licensing industry is creative, innovative and robust but, like many others, has been battered by the Covid-19 storm. It’s our job at Licensing International to help the industry not only weather that in the short term, but to also work together to adapt to this new normal, understand what it means for all of us and help to rebuild the industry long term. By pooling our reach and resources with Anna’s team at the Global Licensing Group, we believe Licensing Week will mark the start of that journey and I look forward to welcoming the entire industry online.”