The May Mayhem Cycle Challenge sees participants cycle (remotely) from Lands’ End to John O’Groats in 12 hours. 

During the month of May, companies across the Toy Industry are coming together for May Mayhem to raise money in support of a UK-based children’s mobility charity, Whizz-Kidz.

Between the hours of 7am-7pm on Tuesday 23rd May, Golden Bear Toys will collectively cycle 603 miles (as the crow flies) from Lands’ End to John O’Groats on four static exercise bikes outside the front of its offices on a busy industrial estate. To support the riders, a hydration station, boom box and branded ‘Team GB’ sportswear will help them power through the miles and overcome tired legs.

The entire team at Golden Bear will get involved, with over 40 riders taking turns on the bikes throughout the day. Their objective is to make a collective effort and use their ‘one family’ mentality to succeed in raising money. All funds raised will go to Whizz-Kidz, which will use it to purchase bespoke mobility equipment for children and young people who need it most, including specialised trikes, bikes, wheelchairs and walking aids along with other important mobility apparatus.

Barry Hughes, managing director at Golden Bear Toys, said: “We love the concept of May Mayhem. It means we can get our entire workforce involved in raising money for a brilliant cause. We are really looking forward to the day and cheering on each other as we attempt to cycle the length of Britain. Please help us reach our target and cross your fingers for good weather on the day.”

Golden Bear is always keen to get involved with fundraisers and charity work, consistently putting its best foot forward for a variety of causes and passion projects. Previous fundraisers at Golden Bear in aid of Toy Trust have included the Dragon Boat Race and Around the World in 80 Hours challenge. The company also organises regular toy donations to local charities and community-based projects, as well as Macmillan Coffee Mornings and monthly donations to the Telford Food Bank Initiative.

Golden Bear quickly surpassed its original target of £1,500 and has so far raised a total of more than £7,000 ahead of today’s event. This number continues to grow, and the team is hoping to reach a much bigger total with on-the-day donations, street traffic and live social streams.

To support the fundraisers and help them reach their goal, donations can be made via the Golden Bear or Toy Trust fundraising pages.

May Mayhem is taking place throughout the whole month. Organiser of the Toy Trust, The British Toy & Hobby Association (BTHA) is encouraging as many members from the toy industry as possible to get involved to raise money in any way they can for this year’s main Toy Trust beneficiary, Whizz-Kidz.