The campaign sees carefully selected influencers showcase key Goliath games and #PlayItForward by giving fans the chance to win mystery Christmas bundles.

To promote its range of action games during the busy Christmas buying period, Goliath has introduced an emotive content creation campaign designed to play on the feel good factor this festive season and give back to families across the UK.

Based around the concept of sharing the joy of family game play, Norton PR has secured a host of family and lifestyle Instagram influencers who can showcase key games including Chicken Poo Bingo, Trash Stash, Slap The Deck, Chompin’ Charlie and The Floor Is Lava: Family Edition. Each influencer can then #PlayItForward by giving their followers chances to win mystery, Christmas wrapped games bundles.

“A great way to bring the magic of playing games to the whole family this Christmas, #PlayItForward is a fun campaign designed to build organic content around the fast and furious action games from our range plus link to retail in order to generate stand out in a busy games market,” commented Charlie Douglas, assistant brand manager UK at Goliath Games. “The appeal of this campaign is that influencers have the chance to enable their followers to also win – albeit a prize which is a complete mystery until unwrapped.”