Billed by Haico as ‘the latest innovative toy for creative and sensory play’, kids can shake, shake and see what they make with Shakems.
Shakems Eggs and Shakems Tie Dye Pets both offer kids a fun sensory play experience
The product has taken the market by storm since launching in 2022, becoming a resounding success in both the UK and the Australian toy markets where Shakems toys quickly sold out at retail.
Hayley Leacock, commercial director at Haico, told Toy World: “Shakems has significantly exceeded retailers’ forecasts and their predicted sell through, earning its place in core selections at a number of major retailers for 2023.”
There are two versions of Shakems within the brand: Shakems Eggs and Shakems Tie Dye Pets. Shakems Eggs are the first generation of Shakems and offer kids a variety of designs and activities. The range includes the Frozen Ice Age Dinosaur Egg, Slime Dinosaur Egg, Slime Unicorn Egg and Unicorn Bath Bomb Egg. Shakems Tie Dye Pets, the second generation of Shakems, are cute pets that arrive inside a tie dye ball. Each pet comes complete with all the materials kids need to make their very own tie dye pet with the unique Shakems ‘Shake, Shake’ method. Shakems Tie Dye Pets are available as Tie Dye Dinosaur, Tie Dye Unicorn and Tie Dye Teddy.
“Shakems are fun, mess free and 100% reusable, as well as being responsibly sourced and packaged,” added Hayley. “At Haico, we are always mindful of creating the best products we can whilst adhering to our environmental responsibilities, which is why our packaging is completely plastic free and FSC-certified regulated.”
Haico is currently working on the third generation of Shakems to be launched with major retailers in 2023. The pocket-money priced Shakems Minis collection gives kids a more affordable and accessible entry point to this best-selling brand, while retailers will benefit from the repeat sales and footfall the new range will drive. The company says there are many more exciting things to come from the world of Shakems, with further news to be revealed in the coming months.
