Hamleys reveals its top toys for Christmas

Published on: 15th October 2020

The toy retailer has also unveiled its chosen five ‘Magic Makers’ for this year’s festive season. 

This Christmas will see more inter-generational play and classic toys that create magical moments to bring people of all ages together, according to Hamleys top buyers, who have unveiled their hot predictions for the 2020 festive season.

Whilst there’s new interactive and educational tech such as the pre-school Rollin’ Rovee with nearly 200 songs, sounds and phrases, and tablet-based Osmo Genius, offering hands on learning and digital fun, the list this year features plenty to bring the family together with classic board, dice and card games – from Uno Flip and Quick Draw to Cluedo Liars and Monopoly for Sore Losers.

The list also contains special toys exclusive to Hamleys in the shape of the Ferrari Foldable LED Twist Scooter and Greedy Monkey, the brand new multi-level dice game from Diicii. It also mirrors the recent rise in pet ownership with a number of lovable stress relieving animatronics including the adorable Present Pets, which miraculously unbox themselves, and Hamleys-own singing and dancing Mini-Movers.

Super Mario Lego, all-action remote controlled vehicles, fun new Playdoh play sets and Vtech’s latest Kidizoom Studio with green screen effects will all help drive family fun and inter-generational play this Christmas.

Victoria Kay, head of buying at Hamleys said: “Creating some simple Christmas magic feels more important this year than ever and we think there’s lots of memorable and affordable fun to be had with our 2020 hot picks. From clever tech to lovable animatronic pets and classic family games to be played around the table, we can see carefree, shared play and togetherness featuring heavily this year.”

Hamleys top 10 toys list is as follows:

  1. Osmo Genius Starter Kit (Osmo) – Osmo offers fun learning games that interact with actual hand-held pieces and an iPad and/or Fire tablet, bringing a child’s actions to life.
  2.  Laser Battle Hunters (Character Options) – An all-new way for kids to enjoy RC Battles, whether on their own, duelling with another person, or in a Laser Battle Hunters War with up to eight other players.
  3. Super Mario Starter Set Adventures with Mario (Lego) – The set features a Lego Mario figure that gives instant expressive responses via the LCD screens and speaker. Players earn virtual coins moving Mario from the Start Pipe to the Goal Pole via iconic obstacles from the game.
  4. Ferrari Foldable LED Twist Scooter in red and black (Hamleys exclusive) – This Ferrari branded twist scooter has an adjustable height facility and is easily foldable for enhanced portability. It features a wide base with two front wheels to increase stability.
  5. KidiZoom Studio (VTech) – Complete with green screen to create special effects, this high-definition video camera kit comes with everything kids need to create the show of their dreams.
  6. Barbie 3-in-1 Dream Camper (Mattel) – With multiple transformations, three vehicles, five living spaces, 360-degree play and 60 accessories, the Barbie 3-in-1 DreamCamper encourages young minds to explore outdoor adventures and bring their travel dreams to life.
  7. Nerf Ultra One Blaster (Hasbro) – The Nerf Ultra One motorised blaster has a high-capacity 25-dart dart drum and comes with 25 Nerf Ultra darts. Kids can fire over two dozen darts with the high-performance advantages of this Nerf Ultra blaster, sending them flying up to 36 metres.
  8. Fisher- Price Rollin’ Rovee (Mattel) – The Fisher-Price Rollin’ Rovee activity toy is an interactive friend that keeps playtime exciting as babies grow from infant to toddler to pre-schooler.
  9. Monopoly for Sore Losers (Hasbro) – This game turns losing on its head and celebrates it instead. Players earn cash by going to Jail, paying rent on a property, or going bankrupt, while special Mr. Monopoly tokens give players an advantage over their competitors.
  10. Greedy Monkey (Hamleys exclusive) – Players roll the dice to get a number and a colour. Challenging a rival to roll again might add to their colour score – or go bust by rolling an enemy colour.

Hamleys has also revealed its list of so-called ‘Magic Makers’, as follows:

  1. Present Pets (Spin Master) – With one of two possible Fancy Pups available in every box, kids won’t know which puppy they’re getting until it unboxes itself. There are four different puppies available.
  2. Hamleys Mini Movers (Hamleys exclusive) – Perfectly-sized for small hands and big imaginations, the Mini Movers family includes Harry Husky, Peanut Pug, Louis Labrador, Kitty Kitten, Flutter Foal and Charles the King Charles Spaniel.
  3. Uno Flip and Uno Showdown (Mattel) – Uno Flips adds a twist to gameplay with features like a double-sided deck, special Flip card and tougher penalties, while Uno Showdown offers unexpected excitement in the form of the new Showdown unit.
  4. Cluedo Liars Edition (Hasbro) – Players have to lie to get to the truth in the Cluedo Liars Edition board game, in which players use Investigation cards to help them figure out who killed Dr. Black in the mansion.
  5. Playdoh Playsets: Snotty Scotty, Noodle Party, Candy Delight and Double Drizzle Ice Cream (Hasbro) – these sets get kids rolling, cranking, squishing, moulding and mixing the fun and tactile compound.


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