NEWS

Hasbro enhances licensed products offerings with Icecat

Published on: 29th November 2023

Hasbro and Icecat have collaborated on creating product content for licensed brands Peppa Pig, My Little Pony and Transformers.

HasbroHasbro licensed has been working together with content service provider Icecat since 2021 to syndicate its product content in multiple countries. Product content for Hasbro’s brands is available for its channel partners on the Icecat platform, free of charge.

Hasbro has now enhanced its licensed product offerings with Icecat Enhanced Product Stories. An Enhanced Product Story is a below-the-fold content page with a custom layout of multimedia and messaging assets that give the best product experience to an online shopper. These dynamic Product Stories contain a wide selection of multimedia assets, for example, a Product Story can include videos, feature logos, explanations, 3D objects, hot spots and an image gallery.

The enhancement of licensed products Peppa Pig, My Little Pony and Transformers helps brand owners create a better online experience, resulting in increased revenue. Integrating an Enhanced Product Story for channel partners is easy – by just adding a few lines of JavaScript to a product page. A recent case study by Icecat and Disney with licensed Marvel products, where Hasbro was involved, showcased that when Product Stories are integrated on a product page, conversion can grow by 11% and revenue by 34%.

“I am excited about how Icecat is assisting us in strategically positioning Hasbro character branding online, thereby enhancing the online visibility of our licensees. The valuable insights that Icecat provides leave a positive impression on our online presence,” said Simone Hulst, Licensing manager EMEA Agents – Benelux & Israel at Hasbro Consumer Products EMEA.

“I have observed a growing inclination among brand owners to empower their licensees by enriching online product pages through Icecat Enhanced Product Stories,” added René Rozendal, director Toys and Entertainment at Icecat. “As a result, our user network is steadily expanding. More importantly, we have the capability to establish a comprehensive database for brand owners, allowing them to monitor the online presence of its products effectively.”

Retailers and brands wanting to find out more about Icecat and what it offers can click here.

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