Heathside makes senior hires for Master Replicas and Khadou brands

Published on: 9th February 2024

Heathside is reinforcing its commitment to Master Replicas and Khadou through two key appointments that will help support the company’s growth.

Ben Robinson

Heathside has announced Ben Robinson as the new head of Brand for Master Replicas. The recently established position will expand on Master Replicas’ vision to redefine high-end collections within the pop-culture space.

The company says Ben’s extensive background in licensed products will help with the successes that Master Replicas has experienced since its re-launch last year. Ben previously worked at Eaglemoss, from which Heathside has taken on certain properties. During his 12 year tenure, Ben rose to the position of director of Licensed Product. At Heathside, he will lead commercial activities using his extensive network and passion for high end collectibles to drive innovative collaborations and elevate existing IP.

Ben commented: “I’m delighted to be joining Master Replicas. We’ve got some exciting plans to grow the collectibles sector by tapping into passionate and demanding fanbases, which have been underserved by the current market. There are real opportunities to do something new and different here, and it’s going to be an exciting time.”

Heathside has also welcomed Markus Bhatia as the new commercial manager for Khadou, in a move that once again emphasises the company’s evolution and ambition.

Markus was most recently Buying director at THG, responsible for the Zavvi brand. Prior to that, he has held various commercial roles within Virgin Retail UK and Europe. Markus brings a wealth of expertise to further cement Khadou’s position within the toy and collectibles market, and his understanding of pop culture products, coupled with positioning new and existing brands in the market, aligns well with Heathside’s overarching goals.

Markus Bhatia

Markus said: “I am delighted to be joining the team here at Heathside. Khadou continues to expand its portfolio across many exciting franchises, and I will be supporting the team in its continued growth. I look forward to working with all of our existing partners and establishing new ones that will secure Khadou’s ongoing ambition to be the centerpiece within the pop culture arena”

These pivotal hires reflect Heathside’s dedication to brand growth. Max Nelson from Heathside added: “We are excited to have Ben and Markus on board. Their experience and knowledge will be a huge asset in shaping and expanding Master Replicas’ and Khadou’s market reach. We’re bringing in talent that aligns with our vision and will allow for a future of innovation and growth across Heathside.”

To find out more about the company’s ranges, visit or get in touch at 01282 775 778 or


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