Heathside Trading announces distribution of Strawberry Shortcake

Published on: 4th December 2023

The Strawberry Shortcake brand returns for a new generation as Heathside Trading announces the distribution of a new range.

Since its launch 45 years ago from a collection of berry patches, fragrances and dynamic, lovable characters, Strawberry Shortcake, from The Loyal Subjescts, has evolved into one of pop culture’s most enduring icons.

With over $4b in global sales and millions of dolls sold, Strawberry Shortcake continues to captivate both new and longstanding audiences alike.

The new range will include an array of Strawberry Shortcake scented fashion dolls, plush, play sets, collectibles and more. The traditional collection will also be expanded with the inclusion of new features such as fashion play, hair play, a 29-part articulated doll and five multiple surprise accessories with each fashion doll.

Max Nelson from Heathside Trading commented: “The timing is perfect, not just because nostalgia is so hot, but also because the brand is super-relevant in today’s world. It’s wholesome, inclusive and feel-good with an undeniable message of kindness.”

Dave Hughes SVP of Global Sales at The Loyal Subjects added: ”We are extremely excited to have Heathside, through its Khadou distribution arm, as our official partner in Europe and the UK on this amazing beloved brand. The team’s extensive knowledge of markets, pop culture and the overall toy industry is tailor-made for delivering our Strawberry Shortcake toy line into the waiting arms of loving fans.”

Strawberry Shortcake joins the recently announced Rainbow Brite range, also from The Loyal Subjects, which has joined Heathside’s portfolio and will include a collection of dolls.


Friday Blog

Do the right thing … it’s the Friday Blog!

Moonbug and IMC announce strategic partnership

Check out the latest roles added to Toy World’s recruitment section

Heathside Trading signs licence agreement with Molang

Hey Hugo welcomes Richard Hawkins as Sales director

Get involved in Toy World’s April Pocket Money & Collectibles feature

All About Games celebrates third anniversary

Las Vegas Licensing Expo offers first look at closing programme

Wyncor appoints two new top sales executives

Get involved in Toy World’s April Pre-school feature