Highlight will work with Moose across five flagship brands, including Magic Mixies, Little Live Pets and Bluey, as well as Cookeez Makery and a new boys’ brand.

Moose Toys has appointed communications agency Highlight to manage UK PR and influencer campaigns for five of its top tier launches in 2023.

The announcement, following a competitive pitch, reflects Moose’s ongoing ambition to spearhead growth by driving innovation within its award-winning portfolio, together with the company’s desire to invigorate its communications strategy.

Highlight’s brief is to deliver integrated launch campaigns across five of Moose’s flagship brands, including the latest new product developments for Magic Mixies, Little Live Pets and Bluey, as well as Moose’s ‘Big Bet’ category firsts: Cookeez Makery and an exciting new boys’ brand.

Maddi Tiscoe, Marketing manager at Moose Toys, said: “Moose continues to invest in innovation and mould-breaking new product developments. Our 2023 plans take us to the next level on this journey as we launch new format toys designed to appeal to today’s children.

“In responding to our briefs, Highlight brought a fresh ‘2.0’ approach, combining an intuitive grasp of each brand’s DNA with a raft of creative strategies to engage both kids and parents. We are excited to see the agency deliver these plans over the next eight months, helping us achieve our ambitious goals in Q4.”

Speaking about the agency’s latest client win, Alison Vellacott, Consumer director at Highlight PR, added: “Moose is well-known for its brilliantly innovative toys, so we had a lot of fun coming up with new creative ideas to really drive buzz and engagement over the coming months.”

Bath-based Highlight is a full-service PR agency specialising in the family, lifestyle and food sectors.