Hippychick has announced a new brand in its portfolio this spring – BS Toys from the Netherlands. 

BS Toys is a fast growing, educational and sustainable brand that believes that active play is key to a child’s development. It has developed original, high-quality indoor and outdoor toys, designed to promote active play and stimulate a child’s creativity and imagination.

Julia Minchin, Hippychick’s founder and joint managing director, said: “Hippychick’s toy portfolio now accounts for 60% of our sales volume, representing a significant proportion of our business. To further build on this area, we have been looking for another European designed toy brand that fits with our brand.

“This stylish, quality collection from BS Toys will not only work flawlessly alongside our best-selling toy lines, Vilac, Classic World and Crocodile Creek, but also closely mirror Hippychick’s own objectives, to provide beautifully manufactured, educational toys that encourage healthy development in young children.”

BS Toys closely aligns with Hippychick’s sustainability objectives, with its commitment to reducing environmental impact by using FSC certified wood in all its manufacturing, as well as other sustainable materials like recycled cardboard, cork, metal and wheat straw. BS Toys also uses recycled paper for its catalogues and packaging, prints with soy ink and its instruction manuals are digital.

Hippychick plans to take on an initial offering of outdoor best sellers in its brand-new eco packaging, with more indoor toys to follow as the brand builds in the UK towards Christmas. “Our focus will be on the pre-school market where Hippychick’s core audience lies – ages three to five,” added Julia.

Commenting on what attracted her to the range, Julia continued: “We were particularly drawn to the nostalgic element of BS Toys’ range. Parents and grandparents alike will be able to relate to these toys, as so many are designed to mirror the core designs of classic favourites that kept us entertained in our own childhoods. The best-selling Wobbly Lily Path provides three wooden lily pads that a child has to step across to reach the frog prince and encourages children to develop their gross motor skills and hone their coordination, as well as master the art of balance. It is a personal favourite of mine and sure to be a best seller here in the UK too.”

Leida Willing, international sales manager at BS Toys, said: “This collaboration perfectly aligns our values and dedication to quality, durability and excellence. We see significant potential to expand our brand’s presence into the UK and Hippychick is the perfect partner to help us do that. Together, our combined expertise, enthusiasm and networks will propel us forward to create new and unique partnership across a varied range of retailers in the UK.”

The curated range of BS Toys will be available to order from Hippychick from the end of April 2024.

To find out more about the new Hippychick toy range, visit www.hippychick.com or email Alan or Mike from the Hippychick sales team on sales@hippychick.com.