With a strong commitment to innovation, HoloToyz aims to redefine playtime with its Awesome Reality technology, available soon from KAP Toys.

HoloToyz has announced a partnership with KAP Toys, which has been chosen to distribute HoloToyz brand new Augmented Reality range throughout the UK and Ireland, available from Autumn 2023.

HoloToyz, which produce interactive toys and books using AR technology allowing children to enjoy a safe digital experience through physical play, says it is very excited to welcome KAP Toys onboard. Together, they are looking forward to delivering a strong, innovative product range offering interactive tattoos, stickers, books, jigsaw puzzles and more, targeting children age 3-10 years.

Founder and CEO, Kate Scott, said: “I am delighted to announce our partnership with KAP Toys for the distribution of HoloToyz in the UK and Irish markets. We couldn’t be more thrilled to work alongside Nat and the entire KAP Toys team, given their unparalleled expertise and unwavering enthusiasm for our brand and range of products. Their deep understanding of the market and passion for delivering exceptional play experiences aligns perfectly with our vision. Together, we are poised to captivate the imaginations of children across the UK and Ireland, bringing the magic of holographic technology into their hands.”

The brand new toy range, which includes Paw Patrol SKUs alongside a portfolio of popular kids-themed products including dinosaurs, animals, pets, sea-life, cool cars and monsters guarantees mass consumer appeal with affordable pricing ranging from RRP £5.99 – £14.99.

“This collaboration signifies an exciting chapter for us in expanding our reach and bringing the magical experience of HoloToyz to children on a broader scale,” added Kate.

KAP Toys managing director, Nat Southworth, commented: “Kate and Declan have assembled a fantastic team of people to bring their toys to life, and we are delighted to be working with them. Showcasing the product has drawn the same reaction every time: ‘How does it do that?!’ It’s a truly magical experience created with ease. We will be in touch with retailers in the coming weeks to agree national launch plans, coupled with some mind-blowing experiential marketing opportunities.”

HoloToyz, the award-winning innovator, is dedicated to revolutionising the toy industry by creating awe-inspiring holographic experiences that captivate and engage children and adults alike, whilst bridging the gap between physical and kidSAFE digital play. With a strong commitment to innovation, the company is poised to redefine playtime and set new industry standards with its Awesome Reality technology.