Hunter Price has announced a senior leadership restructure for 2024, with Allana Holmes spearheading its new commercial direction. 

L to R – Jonny Alexander, Allana Holmes, Josh Eden and Jeremy Winburn

Hunter Price International has announced its most significant structure change since the business was founded 15 years ago, to underpin the next phase of its growth strategy.

Allana Holmes, who has been with the company for nearly three years as Sales director for the home & lifestyle division, will take on the role of commercial director from this month. Allana will spearhead Hunter Price’s strategic vision, as it looks to continue its recent successes.

As part of company’s evolvement, co-founders Jeremy Winburn and Josh Eden will become co-CEOs. Jeremy, the former commercial director, will work closely with Allana across all commercial departments, while leading Hunter Price’s global growth ambitions across Europe and the US. Under his new role, Josh Eden will continue to oversee and lead the group’s UK and international operations and financial activities as it expands into new territories across the globe.

In 2023, the Manchester based company had its most successful trading year to date, with the group’s sales exceeding £50m, as a result of its commitment to its core product divisions. Over the past two years, Hunter Price has been evolving and investing in its own brand propositions and licensed product portfolio, across toys, accessories, lifestyle, stationery and arts & crafts.

Allana has been instrumental in transforming Hunter Price’s licensed offer. In 2023, she was shortlisted in License Global’s The Influentials report as one of the leading ‘Disruptors’ within licensing, acknowledging her dedication and commitment to inspiring the industry’s community.

Global entertainment and lifestyle brands, including Barbie, Gabby’s Dollhouse, Peppa Pig, Squishmallows and Paw Patrol are some the world-renowned entities now turning to Hunter Price for impactful consumer products.

Hunter Price’s own brands have also seen significant growth, with its sensory and fidget toy brand, Toy Mania, and kids accessories and lifestyle brands, Love the Look and Cubs Club.

Allana said: “Over the past two years, we’ve honed our overall market offer and played to our strengths, with the aim of future-proofing the business for the long term. I believe our relentless customer-first approach sets us apart, supporting and sustaining our partnerships with a completing, not competing, mindset. We work alongside our customers as an extension of their teams to provide everything from design-led cross category solutions to creative campaigns, which adds real value to their businesses.”

Jeremy added: “From day one, Hunter Price has been an agile, energetic and customer focused business with real entrepreneurial spirit. The message we’d like to send with the restructure announcement, to our team, customers, suppliers and other stakeholders, is an unwavering investment and commitment to excellence in everything we do as we begin our new era.”