Hunter Price will be bringing the playful and imaginative nature of Gabby’s Dollhouse to life through an assortment of consumer products, including reusable bags, gifting and apparel accessories.
Hunter Price International has partnered with Universal Products & Experiences to develop an impactful and design-led home and lifestyle range for DreamWorks Animation’s Gabby’s Dollhouse, the hit pre-school series on Netflix.
Hunter Price will bring the playful and imaginative nature of Gabby’s Dollhouse to life through an innovative assortment of consumer products. The collaboration, which focuses on hero product categories for the Home and Lifestyle division, includes hair accessories, reusable bags, gifting and apparel accessories.
Hair accessories will be the headline category within the partnership, an area in which Hunter Price is quickly becoming the category leader. Whether it be licensed or own-brand retail solutions, the business aims to deliver design-led products with impact.
Each of the products within Hunter Price’s agreement, which also includes hats, gloves, scarves and umbrellas, have a natural fit with the Gabby’s Dollhouse core audience of three-to-five year-old girls and their parents.
The debut Gabby’s Dollhouse collections from Hunter Price have recently hit UK market, with retailer partners including Poundland and Studio.
Since launching, The Gabby’s Dollhouse series has spent six weeks in the Global English TV Top 10 list and has been in the Top 10 in TV in 57 countries on Netflix, delighting viewers around the world with the adventures of Gabby and her kitty friends.
Speaking about the Gabby’s Dollhouse collaboration, commercial director at Hunter Price, Allana Holmes, explained: “This partnership has so much potential and aligns perfectly with our business. Our hair accessories portfolio is growing in strength and depth, from our own brands, retailer own brands and licensed offering. It’s an integral stepping stone to building well rounded cross category product solutions for the UK market and beyond. With more signings to be announced over the coming months, I firmly believe our ability to bring to life impactful campaigns is second to none.”
Tim Juckes, director for fashion and lifestyle from Universal Products & Experiences, said: “Hunter Price is the perfect partner to bring the Gabby’s Dollhouse brand to life through elevated home and lifestyle product. The company has shown true understanding of the core audience and has demonstrated its capabilities when it comes to connecting with this audience, through engaging and imaginative products. We’re really looking forward to this adventure together.”
