The appointment of Carolina will strengthen IMC Toys’ UK sales team across the company’s existing brand portfolio, as well as new brand launches.

IMC Toys has appointed Carolina Perez-Amaya as national account manager. The boost to the UK team reflects the company’s success over the last two years, as well as its ambitious growth plans for the future.

Carolina joins IMC Toys from Tesco, where for the last four years she has worked as the lead buyer for Boys Toys. In a 16-year stint at Tesco, Carolina worked her way up from trainee buyer to assistant buyer, and then buying manager, across a variety of sectors including cook and dine, party, stationery, home textiles and toys.

Bringing a wealth of buying experience to her new sales role, Carolina will work across the full IMC Toys brand portfolio, including best-selling ranges Cry Babies, Cry Babies Magic Tears, Bubiloons and Bloopies, as well as new brands launching for AW22 and SS23. She will report into UK sales manager, Lisa Cox.

Speaking about the appointment, Lisa Cox commented: “We’re delighted to welcome Carolina to our UK team and are thrilled to have her on board to help drive sales in the grocery channel, ahead of an exciting year for the company and our brands”.

For more information on Cry Babies Magic Tears, Cry Babies, Bloopies, and other ranges by IMC Toys, visit the company website or contact info.uk@imctoys.com