April 2014


05 From the publisher
06 News
16 Industry Moves
19 Marketing World
21 Licensing World
25 Talking Shop
27 Indie Viewpoint
31 Infant and Pre-school World
77 Fresh
98 Touching Base
100 Viewpoint
110 Allegedly

28 NPD monthly column
Rory Partis takes a look at the rise in promotion-driven purchases and what that means for market growth in the UK.

35 Pre-school Toys
The Pre-school Toys category enters 2014 with a host of new products set to launch throughout the year.

64 Pre-school licensing
Tom Roberts investigates the symbiotic relationship between the Pre-school Toys sector and character licensing.

68 Football feature
The 2014 Fifa World Cup is nearly here, but are toy retailers aware of just how big a sales opportunity it offers?

74 Face-to-face
Toy World caught up with the AIS’s Joyce Daly to find out about the upcoming Independent Toy and Gift show and her plans for retirement.

80 Games and Puzzles
A strong finish to 2013 sees companies operating in the Games and Puzzles sector eyeing continued success in 2014.

103 Action vehicles
Die Cast and Radio Control have both started 2014 in good form registering growth in the first two months of the year.