Mattel Supplement

Mattel inspiring the wonder of childhood
We are delighted to be sharing with you some of the exciting new developments across our portfolio in this year’s Mattel Toy World supplement, as we inspire the wonder of childhood by continuing to innovate and challenge the licensing industry with our impressive portfolio of brands.
The iconic fashion doll Barbie continues to engage and inspire girls of all ages, by reflecting the new reality of girls and their world as it changes. Thomas & Friends steamed into 2016 with an exciting new brand campaign based on Thomas’s core values of friendship, determination and teamwork as well as a new racing theme which drove brand affinity and engagement. We are looking forward to another extraordinary year in 2017 for our little blue engine with dynamic new content alongside new toy and consumer product launches and extensive marketing campaigns. Building on the successful launch of Bob the Builder on Channel 5’s Milkshake! and Cartoonito, 2016 has also seen the introduction of even more episodes, and feedback on the show has been consistently good and rankings agree. The franchise has also expanded with the Fisher-Price and Smoby ranges, with even more licensees signed up to launch in 2017. Fireman Sam continues with exciting launches growing the franchise, and with 2017 marking the brands 30th Anniversary, the brand will be supported with extensive marketing campaigns, as well as dynamic new content featuring a stellar voice cast. Also look out for Pingu with lots of exciting new opportunities plus our new fashion partnership.
As you can see we have a lot to share with you and having been at Mattel for over a year now, I am very proud of the work the team has done. Along with our licensees, we have championed innovation in product development as well as executing some great marketing activations that have really bought our brands to life for consumers. Throughout this year we have built our strong UK consumer products team and integrated our responsibility across the Mattel and HIT brands. With our dedicated retail development team we have also been able to build cross-category retail activations and we look forward to continued growth and success next year.
Finally I would like to take the opportunity to say thank you to all our licensees and retail partners for their continue support. We really appreciate everyone’s commitment and here’s to another successful year in 2017.
Kind regards,
Simon Price