As part of Jazwares’ ambitious European growth strategy, the EMEA team is expanding with Matt Stent appointed European commercial director and Sam Bourne the new European licensing director.

Matt Stent and Sam Bourne.

Matt will be responsible for growing Jazwares’s business in Europe, through its regional offices and third-party distributors, and wll be reporting into Jonny Taylor, SVP Europe. He comes to Jazwares having spent almost two decades at Argos & Sainsburys, most recently as the buying manager for Sports, Leisure, Outdoor Toys & Nursery.

As the new European licensing director, Sam Bourne will focus on ensuring Jazwares delivers commercial value and results to global licensing partners, as the business continues to grow. She was formerly head of licensing and brand at Rubie’s Masquerade, so brings a wealth of experience within licensed consumer goods. She will report into global VP of licensing, Sam Ferguson.

In addition to these appointments, Jazwares has also expanded its UK team with a further 10 hires to fill newly created positions across licensing, sales, marketing, operations, and business intelligence.

Jonny Taylor, SVP Europe, said: “We are thrilled to be adding such strong talent to our team, to match our growth both in the UK and across Europe. Exciting times ahead.”