Jazwares introduces new Pixie Belles from WowWee

Published on: 19th July 2019

The new must-have interactive pet from the makers of Fingerlings will launch in October.

Following in the footsteps of the massively successful Fingerlings, which has sold 1.8m units in the UK alone, Pixie Belles is WowWee’s latest brand of next-generation interactive pets. Available in October, the toys will be distributed by Jazwares and will retail at £16.99 RRP.

Pixie Belles are cute interactive creatures that bring kids love, light and plenty of fun. Magnetic pods let kids wear their Pixie Belles on their clothing and take them along wherever they go.

In Nurture Mode, the Pixie Belles let their owner know their mood based on the colour of their horn. Kids can pet them to elicit a fun reaction, or press them to their cheek to receive kisses powered by WowWee KissTech technology.

With six different signature dances, the Pixie Belles will never miss a beat in Dance Mode, while talking out loud, clapping your hands, or activating KissTech will cause the Belle to spin repeatedly when in Spin Mode. The toys react to touch and voice signals, and include a removable tail that doubles as a bracelet, key-chain, or hair accessory.

The four Pixie Belles – Esme, Layla, Aurora and Rosie – were introduced at the Christmas in July press event to hundreds of journalists from national media outlets and leading influencers attending the show.

Jazwares will support the launch of Pixie Belles with a host of activity including TV and digital advertising, in-store events, as well as creative PR and influencer activations.


Hornby welcomes Frasers Group as strategic shareholder

Toymaster looks forward to busy May Show

British businesses facing delays after Red Sea attacks

Friday Blog

Do the right thing … it’s the Friday Blog!

Moonbug and IMC announce strategic partnership

Check out the latest roles added to Toy World’s recruitment section

Heathside Trading signs licence agreement with Molang

Hey Hugo welcomes Richard Hawkins as Sales director

Get involved in Toy World’s April Pocket Money & Collectibles feature

All About Games celebrates third anniversary