Having enjoyed a successful partnership with Bandai up till now, CoComelon master toy manufacturer Jazwares is set to transition to direct distribution in the UK & Ireland.

Jazwares, the global master toy partner for CoComelon, will be taking over direct distribution of the licensed toy line in the UK & Ireland as of January 2023.

Holly Oldham, managing director, UK and Nordics, Jazwares, commented: “It is an incredibly exciting time for the CoComelon brand, with brand engagement at an all-time high. We would like to thank the team at Bandai for all the work it has done to date. Incredible results have been achieved at retail, and we are very grateful for the strong partnership. Jazwares is thrilled to begin supplying its retail customers directly, and we have a very exciting line coming for autumn/winter 2023 which we are extremely confident that CoComelon fans will love.”

Readers can find out what else Jazwares has in store for 2023 in our exclusive interview with Holly Oldham and Jonny Taylor, SVP Europe at Jazwares UK. Click here to read the piece, which was published in the bumper January issue of Toy World.