Keycraft unveils new HQ as part of global expansion

Published on: 27th June 2018

The new headquarters in Peterhead, Scotland, has increased the company’s overall capacity by 336%.

The new HQ has allowed Keycraft’s entire warehouse to be mapped, streamlining picking and packing operations to speed up deliveries for customers.

Stepping through the main door into the entrance hall, visitors enter the central hub. Called The Playground, some of Keycraft’s bestselling impulse brands are on display around the staircase, named The Climbing Frame. This platformed area shows off Keycraft’s bespoke, impulse designed solutions.

The Ball Pit breakout area allows colleagues to grab a coffee and have a catch up, while the Café and Picnic area for breaktimes has been designed to allow staff to escape the corporate playground.

Every aspect of the design has been curated by Woodalls Design, which has pulled together themes of creativity and nature to build an inspiring environment for the Keycraft team.

The Keycraft website states: “This environment will allow the whole team from warehouse, to sales, customer service, marketing and finance, the room to grow and space to come up with innovative ideas to help retailers around the world increase their profits with the Science of Impulse. Having been settled into our new home for a short while now, we look forward to visits from global staff members and clients from around the globe to see our new HQ (just remember to bring your ping pong paddle!).”

To find out more, and take a 360 tour, click here.


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