LICENSING NEWS

Kick off for Mighty Jaxx Manchester City collectibles

Published on: 22nd August 2022

Jack Grealish, Erling Haaland and Kevin De Bruyne feature in the line-up from Mighty Jaxx, which has also launched a B.Smiley collectible.

Mighty Jaxx has announced the launch of its new 2022 Mighty AllStars Manchester City collectibles range as the 2022/23 Premier League season gets into full swing.

The licence collaboration between Mighty Jaxx and Manchester City FC launches with England star Jack Grealish, newly signed forward and 2020’s Golden Boy winner Erling Haaland and two-time PFA Players’ Player of the Year winner Kevin De Bruyne; all of the 8-inch limited edition collectibles feature in the 2022/23 Manchester City home kit.

Mighty Jaxx says it is committed to working with the biggest names in world football. Manchester City has been the most successful team in the English Premier League and established itself as one of the biggest clubs in world football, and these collectibles pay homage to some of the players that have elevated them to this stage.

Mighty Jaxx’s licence with Manchester City is the latest in a number of agreements with internationally recognised sports brands including top tier German team Borussia Dortmund, Formula 1 and the NBA. Already shipping millions of products annually to collectors in more than 80 countries, Mighty Jaxx’s presence in Europe will continue to grow in the coming months as it secures deals with EU retailers.

“Sports and collectibles have gone hand in hand for many years – and memorabilia reignites classic moments, like Agüero’s title-winning 93:20 clincher, and helps them to live on for many generations. At Mighty Jaxx we love working with the top athletes and sports brands to bring these avid collectors high quality and artistic keepsakes.” said Alex Neal, managing director (Europe) at Mighty Jaxx.

Gavin Johnson, senior licensing manager at Manchester City, said: “We are proud to work with Mighty Jaxx for the 2022/23 season on these official licensed collectibles, giving our fans another way to connect with their club and players. The unique styling and attention to detail that Mighty Jaxx has paid to the design of the kits and the player likeness is very impressive. We look forward to working with the team to expand the collection.”

Mighty Jaxx has also released the B.Smiley (50th Anniversary Edition) collectible as part of The Smiley Company’s 50th-anniversary celebration.

The Smiley Company enlisted renowned graffiti artist André Saraiva to reimagine the iconic Smiley logo through various collection releases, paying homage to the artists that have subverted the Smiley and marking the anniversary milestone. While originating in Singapore, the multilingual (English, French, Italian, Mandarin, Spanish) B.Smiley is a universal emblem.

The 12-inch vinyl art collectible sports B.Smiley’s signature pose and is styled in apparel from the renowned André Saraiva x Smiley collaboration. The visual artist put his spin on the artwork, using one of his favourite forms of expression – graffiti – seen on the vibrant jacket.

For more information click here.

RECENT ARTICLES

Friday Blog

Do the right thing … it’s the Friday Blog!

Moonbug and IMC announce strategic partnership

Check out the latest roles added to Toy World’s recruitment section

Heathside Trading signs licence agreement with Molang

Hey Hugo welcomes Richard Hawkins as Sales director

Get involved in Toy World’s April Pocket Money & Collectibles feature

All About Games celebrates third anniversary

Las Vegas Licensing Expo offers first look at closing programme

Wyncor appoints two new top sales executives

Get involved in Toy World’s April Pre-school feature