Kidicraft welcomes new addition to the team

Published on: 17th February 2020

Peitr Culter joins Kidicraft as new business development manager for UK northern territories. 

Kidicraft has announced that Peitr Cutler has joined the company as business development manager covering the north of England. Peitr has been a key accounts manager for over 15 years, working with licensed, branded products in toys, textiles, luggage, stationery and housewares. His product experience allows him to work with a broad spectrum of retailers including independents, multiples, mail order, sports clubs and national account bases. Roy Greenwood, director at Kidicraft, said: “We are really pleased to have secured the services of Peitr, he is a welcome addition to our growing team.”

Peitr added: “I have a huge passion for brands and licences and love working with children’s licences, especially within the toy industry; I guess I’m a big kid at heart really! I’m very excited to announce a new agency agreement with Kidicraft and look forward to working with Roy and the team, not forgetting our existing and new northern customers, very soon.”

You can contact Peitr on 07712 331 339 or at


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