Kids@Play to distribute YuMe Harry Potter collectibles in UK

Published on: 21st February 2020

Series One of the range is set to launch in spring 2020.

YuMe Toys, from Maxx Marketing, in partnership with Warner Bros. Consumer Products, has announced it will be launching a wizarding world inspired collectible range in spring 2020: Harry Potter Magical Capsules. Kids@Play will be the distributor of the new range to the UK market.

The Harry Potter Magical Capsules line brings the unboxing and collecting experience to a whole new level. The first in a global roll out of multiple series per year, Series One consists of ten blind collectible capsules sculptured in the likeness of Hogwarts School of Witchcraft and Wizardry’s iconic crest, each containing seven surprises to collect, play and display. At its centre, in a secret chamber, each capsule hides a character from the wizarding world. Through a unique unboxing mechanism that incorporates colour-coded, heat-reveal and water-reveal hidden messages, consumers will embark on a mystery journey of discovery to uncover which surprise character is hidden within each capsule.

“We are tremendously excited to extend the sense of awe and wonder that the Harry Potter films are famous for to all fans of collecting, unboxing and the Wizarding World”, said Michael Kwan, CEO of Maxx Marketing. “We can’t wait to get Magical Capsules on shelves this year.”

The new range will be on show at YuMe Toys stand at New York Toy Fair, on booth 2553.

For all UK enquiries, retailers can contact Kids@Play on +44 1635 255725 or email


Friday Blog

Money’s too tight to mention … it’s the Friday Blog!

TV coverage continues to showcase toys in run-up to Christmas

Panini Premier League Official Sticker Collection 2024 hits retail

Lois Stewart joins the Plus-Plus team

Xplore Distribution welcomes Kevin Griffiths

Lego Fortnite is now live

Toikido and Moonbug reveal new pre-school IP, PeaKeeBoo

Exclusive: Nuremberg Toy Fair all set for 2024

Funrise appoints James Xuereb as European account manager for e-Commerce

Board Game Club’s festive special draws biggest crowd of the year