Kids@Play to distribute YuMe Harry Potter collectibles in UK

Published on: 21st February 2020

Series One of the range is set to launch in spring 2020.

YuMe Toys, from Maxx Marketing, in partnership with Warner Bros. Consumer Products, has announced it will be launching a wizarding world inspired collectible range in spring 2020: Harry Potter Magical Capsules. Kids@Play will be the distributor of the new range to the UK market.

The Harry Potter Magical Capsules line brings the unboxing and collecting experience to a whole new level. The first in a global roll out of multiple series per year, Series One consists of ten blind collectible capsules sculptured in the likeness of Hogwarts School of Witchcraft and Wizardry’s iconic crest, each containing seven surprises to collect, play and display. At its centre, in a secret chamber, each capsule hides a character from the wizarding world. Through a unique unboxing mechanism that incorporates colour-coded, heat-reveal and water-reveal hidden messages, consumers will embark on a mystery journey of discovery to uncover which surprise character is hidden within each capsule.

“We are tremendously excited to extend the sense of awe and wonder that the Harry Potter films are famous for to all fans of collecting, unboxing and the Wizarding World”, said Michael Kwan, CEO of Maxx Marketing. “We can’t wait to get Magical Capsules on shelves this year.”

The new range will be on show at YuMe Toys stand at New York Toy Fair, on booth 2553.

For all UK enquiries, retailers can contact Kids@Play on +44 1635 255725 or email


Amazon under renewed fire over destruction of unsold stock

All UK Disney Stores except flagship rumoured to be closing

UK retail supply chain needs more drivers and warehouses

Kidicraft welcomes Katy Greenwood as company expands

Lego brings multiplayer to Lego Super Mario with addition of Lego Luigi

BargainMax logo

Bargain Max launches discount referral scheme

Halilit bolsters sales team with addition of Stephanie Malinowski

IMC launches OTT platform combining content with eCommerce

Exploding Kittens unveils its first licensed game, Exploding Minions

Germany’s 468 SPAC to acquire Boxine, the company behind the Tonies brand