Toy World spoke to Kingsley Li, Rollplay’s business development manager, UK, about the company’s launch into the UK market.

The brand is a fast-growing international part of Goodbaby International, a global manufacturer of juvenile products, and is now establishing its business in the UK. Rollplay holds global licences for BMW, Porsche, Audi, VW and Mini Cooper and also has a range of Rollplay-branded ride-ons, which are segmented into three categories: Toddler & Pre-school, Battery-Powered Vehicles, and High Performance.

Commenting on the strengths of the Rollplay product line, Kingsley stated: “We manufacture all Rollplay products in our own factories with our own international R&D team, which gives us full control over the quality and testing of the cars. The highly detailed design of the products, along with the range of ages and licences that we cover, set Rollplay apart from others in this category. In addition, within our EMEA headquarters in Germany, Rollplay also offers a quality after-sales service.”

He continued: “Innovation is at the heart of what we do: we want to create engaging and memorable play experiences for children of all ages and this really shines through in our range. For example, we are looking forward to the launch of a great new product in August: the Nighthawk. Kids will love to master this unique sit, slide and glide ride. With a 12v battery and a speed of around 12 km/h, Nighthawk lets pre-teens from 6 years+ slide into curves and glide like a bird.”

A strategic marketing campaign, devised with the assistance of Playtime PR, is raising awareness of the Turnado and Uprider, and in August will focus on the launch of the Nighthawk, followed by the Monster Truck in September.

To read Toy World’s full interview with Kingsley, please click here.