NEWS

L.O.L. Surprise! celebrates 50th anniversary of Hello Kitty with new collection

Published on: 6th December 2023

L.O.L. Surprise! Tots honours internationally renowned and beloved character Hello Kitty with new limited-edition collection.

L.O.L.MGA Entertainment has announced its collaboration with global lifestyle brand Sanrio to honour the beloved character Hello Kitty, in celebration of her 50th anniversary in 2024. The newly released L.O.L. Surprise! Loves Hello Kitty limited-edition collection features two L.O.L. Surprise! tots, styled in Hello Kitty-inspired outfits and packaged in a brand-new Hello Kitty shaped ball, complete with her ears and a 50th anniversary bow. The new line is perfect for kids, collectors and those who love Hello Kitty and L.O.L. Surprise! alike.

“L.O.L. Surprise! is proud to partner with Hello Kitty in celebration of this momentous anniversary, bringing together two iconic brands that share a common message to children and adults around the world,” said Isaac Larian, founder and CEO, MGA Entertainment. “The L.O.L. Surprise! Loves Hello Kitty collection is the perfect way to celebrate both beloved brands.”

The special limited-edition L.O.L. Surprise! tots feature Hello Kitty-themed fashions and accessories in a pastel colour scheme, chosen by Sanrio especially for the 50th anniversary. The tots, Crystal Cutie and Miss Pearly, have seven surprises to unbox, including an outfit, shoes, two accessories, a purse and a sticker.

“For five decades, Hello Kitty has inspired generations, and her message of friendship, kindness and inclusivity transcends cultures and continues to resonate with fans of all ages,” said Craig Takiguchi, chief operating officer of Sanrio. “In celebration of Hello Kitty’s milestone year, the new special edition L.O.L. Surprise! dolls are a symbol of friendship, creativity and self-expression, and we hope they inspire kids across the globe to be themselves and embrace their individuality.”

Hello Kitty’s core message of friendship is an integral part of the L.O.L. Surprise! brand and has been since it launched more than eight years ago. This celebratory collection joins the growing portfolio of new releases from L.O.L. Surprise! that are aimed at engaging both kids and kidults.

The L.O.L. Surprise! Loves Hello Kitty limited-edition collection is available now.

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